TLC’s LS2 PAC Community Analytics Privacy Statement
Created: March 29, 2011
TLC’s Use of Google Analytics
The Library Corporation (TLC) uses Google Analytics to gather anonymized data about the use of LS2 PAC. We use this information for the sole purpose of continuing to make our products better. We do not use Google Analytics to gather information about any specific user. We will never sell or share any data we gather through Google Analytics with any third party except where that party is engaged in helping us improve our products; for example, we might share usage data with a usability expert.
We have configured Google Analytics to gather data from your LS2 PAC and send it to a Google Analytics account that aggregates data from all of our customer’s sites.
Beginning with LS2 PAC version 1.16, TLC’s LS2 PAC/Google Analytics is available on an Opt-in basis. If, at any time, your library would like TLC’s LS2 PAC/Google Analytics enabled, you may contact the TLC Support Department to have us turn it on. You may also use the Online Support Center (OSC) to advise TLC to enable this analysis.
TLC will use Google Analytics to look for patterns in how a borrower is using the LS2 PAC site. Any personal information specifically pertaining to the borrower (such as IP address, name, borrower ID, or any account information) will not be captured.
The following areas have been set up for statistical tracking: Title Details (Description, Copies, Reviews, More Info, MARC Record tabs), Account Drawer (My Lists, My Saved Searches, My Account), Databases (EBSCO, Britannica, NewsBank), Display Case, Browse, Searching, Book River (Timeouts/Refresh).
Use of First Party Cookies
In gathering the information in LS2 PAC, Google Analytics employs first party cookies. The same domain where the web page resides sets the first party cookies. For example, if a borrower utilizes www.ls2pac.com, only the web site www.ls2pac.com has access to the cookies.
Many sites use third party cookies. In these cases, a web server that is not on the same domain as the web site issues the cookies. For example, a borrower may visit www.ls2pac.com, but the cookie is issued from www.google.com where Google would be the owner of the cookie. This approach is significantly more susceptible to abuse.
Using first party cookie tracking is more secure with less accessibility to the issued cookies. This is the primary reason that TLC only utilizes first party cookies.
This policy will be reviewed periodically and any modifications or revisions will be formally announced. Please check back periodically for any revisions made to the policy. Prior versions will be archived for your review.
If you have any questions or concerns about this privacy statement, or areas being tracked, please e-mail TLCGAMetrics@tlcdelivers.com.